Contracted as a UX Designer for Serenity Massage, focusing on improving the client experience and business operations via website expansion.

Conducted a comprehensive heuristic evaluation of the current website to identify usability issues and areas for improvement.

Collaborating with the owner to develop a roadmap for enhancing the user experience, with a focus on increasing client satisfaction and retention.

In progress: Planning and designing solutions to address the findings from the heuristic evaluation, aiming to streamline the booking process and improve overall user engagement.

Developed comprehensive brand identity for Infinite Goods, including logo design, color palette, and typography, to align with the company’s sustainability and community-focused values.

Crafted brand voice and tone guidelines that emphasize optimism, education, and community uplift, ensuring consistency across all communications, including blog posts, social media, and product descriptions.

Created a visual identity system - incorporating minimalist, natural, and abstract imagery to reflect the brand pillars of sustainability, circularity, transparency, and community engagement.

Designed and implemented a robust SEO and content strategy, focusing on sustainable fashion keywords.

Established website guidelines for layout, functionality, and content, ensuring a seamless user experience that reflects the brand’s core values of transparency and sustainability.

Defined logo usage and exclusion zone guidelines, maintaining brand integrity across all applications and preventing incorrect logo usage.

Led the creation of brand guidelines compliance documentation, ensuring all marketing materials, digital assets, and communications adhere to established brand standards.

Collaborated with cross-functional teams to integrate brand values into product design, marketing campaigns, and community outreach initiatives.

Conducted comprehensive user research, including interviews, affinity mapping, user journey mapping, and analysis of existing site maps, to define goals aimed at boosting website conversion rates on the Shopify platform.

Developed and implemented a robust information architecture using preference testing, card sorting, tree tests, and site maps, forming the foundation for wireframes and prototypes specifically tailored for Shopify.

Built a Shopify website from scratch, adjusting code and integrating custom themes to align with Infinite Goods’ brand standards, enhancing the visual appeal and user experience.

Led usability testing sessions and integrated user feedback to refine the high-fidelity prototypes, focusing on optimizing the Shopify user interface for increased conversions.

Ensured all Shopify interfaces met accessibility standards, with thorough documentation of compliance.

Embraced an iterative design process to continually improve the Shopify site, contributing significantly to the brand’s success and conversion rate increase of 75%.

Collaborated with a diverse team of professionals, including designers and project managers, to create innovative and user-centric solutions for the AI-powered mental health app.

Demonstrated creativity and problem-solving skills in a high pressure and time sensitive environment by ideating and conceptualizing the HappyPath app within the 48-hour hackathon’s timeframe.

Successfully translated conceptual ideas into tangible designs, emphasizing user experience and interface aesthetics, as well as design principles.

Utilized Figma proficiently to produce a high-quality prototype in the tight time constraints of the hackathon.

Delivered the product to a panel of industry leaders in the UX/UI field and responded to live inquiries.

Utilized card sorting, A/B testing, user interviews and surveys to determine information architecture.

Applied insights from information architecture to wireframes and low, mid, and high fidelity prototypes.

Aligned the design with brand guidelines for a cohesive visual identity to the concept branding.

Conducted usability testing to gather valuable user insights and feedback.

Enacted relevant changes to the concept projects based on the user testing results.

Performed accessibility checks to ensure an inclusive and user-friendly experience for all.

Maintained an iterative approach throughout the design process for continuous improvement and success.

Conceptualized and created innovative designs while working closely with the design team and stakeholders to develop seasonal collections, contributing unique and trend-setting design ideas.

Excelled when using design software and tools to produce detailed sketches, tech packs, and digital renderings, ensuring accuracy and precision in product development.